YouTube is a colossus among social networks. It dwarfs everybody but Facebook in terms of active users worldwide. YouTube has over 1 billion users, who spend millions of hours per day viewing videos. It’s the second most accessed website in the whole world.
A lot of its users are individuals sharing or viewing personal videos. But a good number of them are also business owners or marketers. Because through YouTube, you have a platform to sell your products and services through videos. And to look for videos on products and services if you’re a buyer or a consumer.
Create a YouTube Channel for Your Business
You need to create a dedicated social media marketing YouTube channel. Its name should be directly related to your brand. That’s because one of your social media marketing YouTube campaign goals is to build consumer awareness of your brand. For that to work, your channel needs to be easily identifiable and associated with your business.
Add Interesting Content to Your YouTube Channel
Here’s a quick social media marketing YouTube tip: YouTube marketing success is determined by the number of viewers you attract. What’s the easiest way to attract viewers? Create videos that have the ability to attract and connect with people.
Helpful YouTube Features for Marketing
Now there are some features of YouTube that can help you boost your marketing on the platform. Whether it’s by supplying you free audio content to linking to your sites from videos, they can make your social media marketing YouTube campaign easier.
I’ve listed the most important of these features ones below. You can incorporate their use into your social media marketing YouTube strategy.
This is a library of high-quality audio tracks and audio effects on the platform. You can search for free audio that can be added to your videos to make them more interesting. You can filter the tracks by mood, genre, and duration. And you can download a track after making your selection.
Associated Website Annotations
Associated website annotations allow you to link to your websites directly from the video player. To be exact, they let you link to the sites using cards.
This is something a lot of social media marketing YouTube guides overlook — but not this one! Captioning is a feature that can help your promotions on the platform. For one thing, it adds further metadata to your videos (good for search optimization!). For another, it improves the chances of people actually getting your message.
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