Categories Business

NB Partners with Casablanca in Introducing “Idealiste” to the Youth Market

New Balance (NB) is one of several brands of sneakers that have taken the new route of corroborating with fashion houses in launching new designs. As a fresh start for the year 2020, New Balance launched the “Idealiste” (NB 327) at the Paris Fashion Week by teaming up with Paris’ newest trendy fashion house Casablanca.

The “Idealiste” specifically targets Europe’s young generation of sneakerheads, a market that has been elusive to NB’s home country, the U.S. Mainly because the sneaker brand is largely identified as the “cool kicks for American dads” and as the official sneaker of the different branches of the U.S. military: Navy, Marine Corps, Army, Airforce and Troops. After all, this sneaker company prides itself for being 100% American-made, which equates to providing thousands of local jobs in the U.S.

Nonetheless, the company has been making headway in the U.S. youth market, borne by an internal movement spearheaded by Joe Grondin, NB’s Senior Manager for Global Collaboration. The sneaker company’s 2019 performance saw several successful collaborations with popular streetwear brands like Aime Leon Dore, Paperboy Paris and Tremaine Emory’s No Vacancy Inn. The Casablanca fashion house corroboration, hyped up NB’s reinvigorated focus in targeting the youth market.

The 2016 Political Controversy that Made NB Sneakers Unattractive to Sneakerheads

At the height of the 2016 presidential campaign, NB’s image took a hit when NB founder and chairman Jim Davis made known his support for Donald Trump, including the almost $400k donation he contributed to the Republican campaign fund. After several weeks, some neo-Nazi groups made claims that NB sneakers are “the official shoes of white people,” which of course, produced an uproar.

Immediately, the company’s public affairs department released a statement clarifying that the company does not support racism and bigotry. The statement added that the personal endorsement made by an NB employee should not be taken to mean as the endorsement of the entire company. Although NB was able to secure another U.S. military deal at the start of Trump’s presidency, the New Balance’s business relationship with the U.S. started under past U.S. presidents, predating the Trump administration.

Still despite the current thrust in designing NB sneakers for the youth market, the NB 993, the company’s last installment in its NB 990X series, remains as the bestselling running shoes. It was re-released in 2019 with the “Vintage Indigo” color scheme; whilst retaining the lightweight and ultra-supportive features that made NB 993 popular to many adult American fans.

Categories Art and CultureNews

Together at Home Artists in “One World” Virtual Concert

The “Together at Home” series of streamed-from-home concerts initialized by Coldplay’s Chris Martin will be levelling up with a “One World” event.

Slated to take place on Saturday, April 18, 2020, is a multi-hour special that artists will stream live at leading social media platforms, several cable networks and other streaming services working in collaboration with the advocacy organization Global Citizen.

The “One World” virtual music event is not intended as a fund raising program but as a token of appreciation for all those who helped Global Citizen raise as much as USD35 million for the “COVID-19 Solidarity Response Fund” set up by the World Health Organization (WHO).

Lady Gaga, who is a major supporter of Global Citizen’s fundraising efforts for the WHO’s Covid-19 Solidarity Fund has been tapped to help curate the streamed-from-home special concerts. Her tasks include presenting information about the “One World Together at Home” event.

In last Monday’s press conference, she explained that it is their way of highlighting the extreme importance of an unprecedented, historical cultural movement, as well as to encourage and celebrate the power of the human spirit. Her advice to viewers is to

“Put your wallets away”—“Sit back and enjoy the show you all deserve.”

Who Will be Joining the “One World – Together-at-Home” Virtual Concert?

Aside from the set of musicians who performed during the first week of the “Together at Home” concerts streamed from home by the likes of Chris Martin, John Legend, Keith Urban, Alanis Morissette, Pink, Lizzo, Miguel, Bastille, Lindsey Sterling, Rufus Wainwright, Sauti Sol and DJ Cuppy, several other top musicians will be gracing the “One World Together at Home” digital event.

Among the additional artists mentioned as part of the lineup include Green Day’s Billie Joe Armstrong, Burna Boy, J Balvin, Lang Lang, Maluma, Kacey Musgraves, Shah Rukh Khan, Eddie Vedder and Kerry Washington, as well as the cast of Sesame Street.

Some of the big-named artists and celebrities mentioned include the likes of Elton John, Paul McCartney, Billie Eilish and brother Finneas, Idris Elba, Stevie Wonder, Andrea Bocelli, David Beckham and Priyanka Chopra.

Popular late night show hosts Stephen Colbert, Jimmy Kimmel and Jimmy Fallon will be participating as hosts.

With a huge musical event like the “One World,” don’t you just wish your audio system is outfitted with a speaker that can project not only super quality sound, but also capable of producing a wide range of frequencies?

In case you intend to order one online before the big music event takes place, we recommend for you to choose powerful tower speakers. That way, your audio system will be able to deliver clear mid to high sounds with more oomph.

Categories Entertainment

How the Nighthaven Recruits Can Influence the Rainbow 6 Siege Operations in 2020

Following the December 2019 release of “Operation: Shifting Tides”, the final update for the Year 4 Rainbow Six Siege, Ubisoft is all set to forge ahead with its plan of incorporating significant story elements in the Season 5 (Year 2020) Edition.

Alexander Karpazis, Ubisoft’s R6S Presentation Director said that in Season 5, a really important story arc is one linked to the introduction of Nighthaven in Season 1. Nighthaven being the India-based private military outfit, to which new R6 recruits Kali and Wamai, are affiliated.

Since the December 2019 installment already made Kali and Wamai part of the R6S Operation, Director Karpazis said players can expect to see the Season 5 stories unfolding by way of the operators, through the battle pass and in the bizarre engagements. In the Season 5 story expansion, the two (2) Nighthaven mercenaries recruited in Shifting Tides and their tactical weapons, as well as the redesign of the 2017 Theme park, will have significant influences.

About Kali – Offensive Operator

Kali may be a traditional sniper but as an offensive operator she can blend in well with team mates. Her design includes the capability to enter buildings and work side by side with her teammates using an assault weapon that has been long called for by players for the R6S series.

Kali’s weapon is a powerful bolt-action firepower that can kill an enemy with a single headshot, or with a hit in the torso. It is powerful because even if Kali is a traditional sniper, she does not have to wait for targets to present themselves in her sight. Her rifle has an under barrel attachment, which allows her to fire an explosive round that can penetrate any surface with full force, including armored barricades.

Any gadget that’s caught in the explosive round will be disabled, as long as careful targeting has been made. If multiple defenders are positioned in a way that they can all be targets of a single shot, Kali’s sniper rifle can take them all down simultaneously.

All such features suggest that as a member of an attacking team, Kali’s sniper rifle can provide effective cover with powerful firepower support. It can destroy barriers that will allow R6 Siege operators to enter, as well as punch holes in walls and create firing angles with which to take down defenders.

Wamai – Defensive Nighthaven Operator

When playing as the defensive unit, Wamai brings into the game a gadget that has magnets that can suck in projectiles passing through its area of defense. Assault teams who will be lobing grenades at the door will find their grenades blowing up on them if a magnet has been placed at the entrance. The magnets will not allow the grenades to travel any further than the doorway. .

Although Wamai’s magnets are for single use since they get destroyed by the explosives they held in place, Wamai’s stash of magnets can be unlimited because they recharge during a match. This feature suggests that this Nighthaven recruit can continue placing magnets either in their area of defense orplant them in paths that attackers will be taking. In addition to the magnets, Wamai as a defensive operator carries either an Aug A2 or an MP5k for close quarter combat.

The “Shifting Tide” update were released in December 03, 2019, and ever since I updated my rainbow six siege myboosting campaign has seen some notable improvements.

Categories Technology

Understanding the Importance of YouTube’s Content ID – Copyright Protection System

YouTube’s Content ID system is the reason why in some instances, a YouTube video is not available in your geolocation. Sometimes, even if you can access a video content of an exclusive news, original song, background music, speech or presentation, the audio has been muted out. Those are cases in which the owner of the YouTube channel with a Content ID, is protecting his or her YouTube content from unauthorized uses.

Is the Content ID System Available to All Video Uploaders of YouTube?

Understand that the Content ID system was designed to protect the copyright of an original or licensed material. This denotes that not all YouTube users can use the Content ID system.

The feature is available only to those who have shown adequate proof that the material in question is a licensed and exclusive original, to which they have the right to limit its accessibility. That way, copyrighted videos cannot be plagiarized, or be used by other YouTube users without permission.

YouTube makes clear that a video content containing a digital fusion of different instrumental or vocal tracks; or any mix of various digital data presented as listings of “Top 5s, 10s, or 20s, “Best ofs” and other similar compilations, do not have the exclusivity criteria. The Content ID feature therefore, is not applicable to those types of YouTube videos.

Digital recordings of professional or amateur performances during a concert or an organized event, such as in festivals, conventions or conferences, are also excluded from the Content ID program.

Similarly, video recordings of original but unlicensed compositions, or in some cases licensed but without copyright provision for exclusivity, are likewise ineligible for a Content ID application.

Does Having a Content ID Work to Your Advantage?

In terms of copyright protection, the Content ID definitely works to your advantage because YouTube videos are generally embeddable and shareable across all types of online platform.

However, it can also limit the potential of your TubeVideo content from spreading virally. Automatically blocking or muting a Content ID-protected video will make the content unavailable or less appealing as a reference, or for that matter as a material to share across other social media platforms.

Still, blocking and muting are options available to Content ID holders in managing their protected YouTube channel uploads. They may choose not to do so, and simply take action once YouTube notifies them that someone has uploaded their protected content. In some cases, Content ID owners assert their right to ask the offender/s to delete the video in question.

Yet in most cases, they do not take any action at all. That is because the Content ID program also protects their right to claim whatever income is due in connection with the commercial advert carried by their protected YouTube video.

Thus, the importance of understanding YouTube’s Content ID system, and of its impact amd relevance to your licensed and exclusive content. It takes care of protecting original content like artworks, musical or literary compositions, as well as exclusive interviews, documentaries or news reports, while allowing them to spread virally.

On the other hand and on your part, you also have to take certain steps to ensure that your YouTube videos, whether copyright protected or not, will reach your target viewers. When looking for ways to boost or improve your YouTube channel’s appearance and visibility, consider the tools and assistance provided by experts in the social media marketing world (SMM-World).