A key to Instagram success is timing. If you don’t consider posting at the right time, your post could go unnoticed. The best time to post according to data is in the morning and late in the day. Avoid posting during business hours, which is 9 am to 5 pm. The worst day to get engagement during the week is Sunday, while posting on a Monday or Thursday is known to get you the highest number of Instagram engagement and traffic.
Following Similar Profiles
Much like in the real world, in the digital world, if you’d like to get recognized, follow people with similar interests as yours. They are more inclined to follow you back. Connect with people who are more likely to believe in your products or services.
Choosing the most Suitable Instagram Handle
Unless you’re a known social media influencer or a celebrity, it is unlikely that people will search you by your name. Come up with names that revolve around your business or niche. When users search for terms related to your industry, your profile will likely show up on the search results. If possible, your name should contain keywords that people are searching for.
Optimizing Your Description
When describing your business, let people know how you’re different from your competitors. Add a link to your advertising campaign or channel to funnel traffic directly to your page.
Adding Copies to Images and Using #Hashtags
Photos are king when it comes to Instagram.
Adding images is an effective way to show people how amazing your product or service is. Coupled with an enticing copy, your content will attract a lot of attention. Using hashtags will help you end up on the list of trending terms that people are looking for.
In order to have a successful marketing campaign, you’ll have to use Instagram’s features effectively. Post unique photos, and take advantage of the “Instagram Stories.” Instagram Audit is also a powerful tool that you can take advantage of. It helps you analyze and track any Instagram account to see how a user behaves. Compare your numbers with your competitors and formulate that winning strategy!