The Editorial Process for Getting Your Product Published in News Publishers
Newspapers are still one of the most widely read sources of information, and have remained so even in the digital age. Getting your product into a newspaper is a great way to reach a new audience, as well as drive more traffic to your website or blog. There are many different ways you can get your product reviewed by a local news publication.
Some of these methods may be more effective than others depending on the type of publication you’re trying to reach. Just keep in mind that getting published in a news publication isn’t easy and will take some time and effort on your part to make it happen.
However, if you’re willing to put in the work, there are several ways in which you can get your product published in news publications.
Write a Press Release
A press release is an important part of the PR campaign for any new product or service. While you can’t send a press release to a newspaper to get published, it can be useful in getting your product seen by the right people.
The best way to use a press release to get your product reviewed by a local news publication is to send them to their PR team. Before you send over the release, make sure to follow the publication’s guidelines for press releases and include all the information they require in your submission.
Produce a Video Review
Many newspapers allow video submissions for product reviews, and can be a great way to get your product noticed by readers.
Video reviews provide more information than a written review or summary and can help drive more traffic to your website or other online properties.
For example, a construction company can produce a video review about their new Scrooz product containing all its benefits.
Ask to be Interviewed
Many newspapers and magazines feature interviews with local business owners and entrepreneurs. Getting interviewed for a newspaper article is a great way to get your product in front of a new audience and drive more traffic to your website, blog, or social media profiles.
Before reaching out to a newspaper and asking to be interviewed, make sure that you have a compelling story to tell.