2022 Key Trends in Music Marketing And Promotion
1. Music streaming services are becoming the primary way that people get their music.
With music streaming services available on most devices, it’s easier than ever to get your favorite tunes. This convenience makes it the primary way that people get their music.
2. Digital downloads are decreasing in popularity and will likely continue to do so in the future.
Digital downloads are becoming less popular in the music industry as physical sales of albums increase.
List includes a variety of genres such as hip-hop and country. It is clear that people are not solely relying on digital downloads when they purchase music. Physical albums are making a comeback as more and more people are turning to this format because it is easier to admire album artwork and lyrics
3. The rise of social media has led to a decline in traditional marketing and online music promotion techniques, as artists can promote themselves directly to their fans through these platforms.
In the past, marketing and promotion was done through traditional means such as radio, television and print advertising. As social media has grown in popularity, these methods have declined. Artists can promote themselves directly to their fans through these platforms. These days an artist can create a video of themselves singing on YouTube and reach millions of viewers almost instantly.
4. Artists have started to use live streaming platforms such as YouTube or Twitch for marketing purposes, and this trend is expected to continue into 2022 and beyond.
Artists have started to use live streaming platforms such as YouTube or Twitch for marketing purposes, and this trend is expected to continue into 2022 and beyond. Artists are using these channels to reach their audience in an authentic way and show them the process behind their art. The artists are able to create content for their followers during the broadcast, with the ability for chatrooms and other interactive features.
5. The rise of EDM has led to an increase in electronic music festivals that are held around the world,
Electronic Dance Music is a genre of music that is becoming more popular around the world. EDM festivals were once one-offs but now they are an annual event. This can be attributed to the rise in popularity of EDM.
6. Streaming services are beginning to offer exclusive content from musicians
Streaming services are beginning to offer exclusive content from musicians in order to compete with the likes of Apple Music and Spotify. They are also developing new ways to offer exclusive content from their artists in the hopes of keeping listeners hooked on their service.